Customer service that's always on.
Intelligent, connected care designed to keep your BMW performing at its best.
Introducing your BMW's digital concierge for customer service: BMW Proactive Care. Already at work in your BMW, internal sensors continuously monitor your vehicle while cutting-edge technology delivers a seamless, fully connected service experience. Proactive Care helps identify maintenance needs early, using innovations like AI-powered Digital Tire Diagnosis, while keeping you connected through the My BMW App for updates, scheduling, and personalized service insights. Managing your BMW is easier and more convenient than ever.