What is the BMW Genius Program?

You'll now find a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and help you get familiar with all aspects of your BMW - before, during, and after your purchase. From answering questions about your BMW's best-in-class technology to questions about scheduling routine maintenance and service, BMW of Farmington Hills Geniuses are ready to help. These factory-trained experts are able to provide product information wherever your Ultimate Driving Machine takes you.

BMW Encore - Exceptional Service, Customer First

After you have had the chance to familiarize yourself with the amazing features and functions on your New BMW, reach out to BMW of Farmington Hills to setup your complimentary BMW Encore appointment. It is a special session scheduled at a time of your convenience, dedicated to answering all of your questions about your new BMW.


Curious about a vehicle feature you've never experienced or how you can also save the numbers in your vehicle? Call our dedicated BMW Genius team member, at BMW of Farmington Hills, and our product expert will be will be happy to assist you & help answer all of your BMW product related questions.


BMW Genius
Meet our BMW Genius Team Member